读币看世界第十三期:专访世界排名前三的ICO专家Nikolay Shkilev博士
读币网·2018-11-07 10:20:43

在各位热情的读者的支持下,读币网推出的“读币看世界”访谈节目已经进展到了第十三期。读币看世界是全球第一档,同时也是中国第一档,由海外区块链行业专家为中国投资者传授行业知识的节目。我们以传播知识为己任,力争把来自海外大咖的见解免费传播给每一个读币网的用户。

本期读币看世界邀请的嘉宾是世界排名前三的ICO专家Nikolay Shkilev博士。Shkilev先生毕业于俄罗斯著名的圣彼得堡大学,这所学校曾培养出普京及梅德韦杰夫、谢钦等多位俄罗斯国家领导人。

Shkilev在大学主修的专业是经济和金融,毕业后长期在大企业工作,之后他进入了区块链行业,为一些ICO项目充当顾问,取得了很大的成功。在业界知名的ICObench网站上,Shkilev作为ICO专家排在前三名的位置,这无疑证明了他的实力。

在本次专访中,读币网记者也向 Shkilev先生问及ICO有关的等诸多问题, Shkilev看了一千多个ICO项目,对国内外ICO项目的流程都非常了解。对于记者尤其关心的如何挑选合格的,可以投资升值的ICO项目这一问题, Shkilev也给予了十分详细的回答。相信他作为世界级ICO专家的经验一定能帮助到大家。

访谈内容

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读币网专访记者:1能否请您先和大家介绍下您目前所从事的工作,以及你最关注的区块链应用场景?

Nikolay Shkilev博士:首先,作为一个商界人士,我旗下有各种类型的公司,从制药、物流到IT产业都有。与此同时,我也以区块链导师以及顾问的方式,在全世界协助诸多项目以及其ICO和STO的发展。我每天都能收到数以百计的邀请,但是我尽量只挑选那些有很强的团队以及产品运营的有潜力的项目,而不是那些只有想法和网站的“空壳子”项目。

2. 请问您是什么时候开始接触区块链的,当时是什么感觉?

我在几年前就开始学习区块链知识了,对于我来说区块链是完全陌生的东西,既新奇又有趣。我了解到区块链未来会成为像互联网那样的东西。25-30年以前,互联网的概念及不被理解也不被接受,而那些将互联网拒之门外的人则失去了他们搭上互联网这班车的车票。我们现在正见证由区块链带来的革新。迄今为止,区块链还是一个初级的阶段,但是区块链将飞速发展,这种潮流无人可挡。任何尽快占领该市场的人都会发财,而你的孩子将会将你的传奇故事将给别人听。

3. 我们了解到您是ICObench排名前三的区块链专家,作为一名专业的ICO顾问,您能否跟大家分享一下您对怎样鉴别一个ICO是否值得投资的经验。

很多朋友和我的粉丝都经常问我——怎样投资ICO项目以及选择合适的项目?

我可以滔滔不绝地讲几个小时,但是在此我会尽量言简意赅的告诉大家。当你想要投资一个ICO项目,你需要注意到以下的几个方面:

仔细地了解该项目的团队。他们有足够的经验来实现相关目标吗?他们有国际化团队还是当地的团队?他们一定要在官网放上他们的领英链接,以便大家能更好地查看他们的工作经历以及工作经验。

还要注意顾问以及他们成功的ICO经验。听起来不算太难。你要做的事就是去ICObench.com查看就好了,这是一家最大的评级平台:

选择“活跃的专家”

在这里找到专家:

点击他们的档案来查看他们成功的ICO案例,就在他们档案的右边:

点击一个顾问你就能看到该顾问的排名,第一名或第七十四名,例如:

查看他们的网站看他们是不是突发奇想搞出来的项目还是在深思熟虑后胸有成竹的成果

仔细阅读白皮书,白皮书不应该少于20-25页,稍后我会详细说说这个。

如果该项目有区块链大牛最好,如果有的话,该项目就很有很大的机会上天。

查看该项目的社区,以及他们社交网络的人数、他们的公关,他们的创始人参加了多少会议、参加了什么会议。这些应该是完全的公开的,你应该能直接看到团队成员,而不是深藏于网站之后。

即使是一个好的项目也有可能赚不到足够的钱,这就是为什么懂行的投资者总是投资多个项目,不把所有鸡蛋放在一个篮子里。

4. 许多家区块链初创公司在创立之初获得了您的大力协助,请问您对目前区块链的初创公司在ICO上有什么宝贵的建议?

现在把网站做的漂亮点以及许下一个未来的承诺还是不够的。要成功做好一个项目以及获得必要的投资,以下几点很重要:

1:展示MVP(产品、原型)

2;营销预算充足,媒体预算投入多

3;去参加各式各样的活动

4:与交易所有相关协定

5:向投资者展示投资回报率(ROI)

6:最大化的公开

7:有受法律保护的产品

8:很活跃的社区(没有僵尸粉机器人的那种)

9:拥有很强的团队以及顾问

10:与潜在投资者面对面交流

11:有好的计划以及清晰的金融模型

通常来说存在一种进步,众投资者认为所有的ICO项目都是遵循所有那些原则的严肃商业项目。如果你想成功的办一次ICO,你应该记住所有的那些原则。如果你手上没有东西或者你想藏身于电脑之后,你的ICO的成功的几率就几乎等于零,即使你的点子非常好。现在让大家感兴趣的是事实,而不只是想象。

余以为,从现在到整个2019年开始会出现新的趋势:

有资产担保的通证
证券通证发行
完全的KYC验证以及反洗钱系统

5. 我们现在看到区块链一些项目,从运营、推广到用户行为,都与传统互联网企业有所不同。你是区块链行业顶级的营销专家,在市场和运营方面都做得非常不错,有什么经验给大家分享吗?

首先,确认你是不是要准备开始花钱举办相关的营销活动。我的检查清单如下:

漂亮的登陆界面,附上综合信息。这是有潜力的投资者第一眼看到的东西。

就像我之前说的,翻译好的英文版白皮书。

单页要包含项目以及ICO的各个方面

有活跃账号、po文以及新闻的社交网络列表。注册了一家后,不要用机器人管理,没用。

智能赏金系统用以支付转发、点赞等

不要搞空投活动,这会影响你通证未来的价值。

建立庞大的多语言的项目社区。
ICO评分平台收录。平台分为两个部分:免费收录以及在几家最有流量的平台付款之后被收录。

找机构帮忙运营一个新闻中心。

开始公关活动,将你的媒体放送发到所有的区块链媒体以及专门性网站。

与视频网站博主合作。好的视频推广比其他的广告媒体推广效果更好。

在亚洲和欧洲建立社区。因为俄国、中国、韩国和日本公民是ICO最大的投资团。

路演:参加各种会议路演,代表你的ICO项目直接面对投资者。

举办私募晚餐以及相关晚宴。这些项目通常能帮助项目更好地融到资。

我的实践表明如果你按这个顺序来,你的ICO就会成功。

记住,一开始就要准备好你的“大杀器”(明星产品或原型)

那些想融资但是从来不抛头露面的项目通常都会失败。

6.很多区块链公司都会寻求投资。请问依照您的经验,区块链初创公司在起步阶段该如何设立一个安全可靠的股权结构来避免经营风险呢?

嗯,这是个很难的问题,要解决这种问题需要一个领域内的专家。那些可以完全玩转通证经济的人可以避免这种问题,与此同时这还能让投资者感兴趣。

7. 很多区块链初创公司账面上躺着的都是数字货币而不是法币,但数字货币的价格波动频繁,您认为区块链初创公司该如何看待这种价格波动?这是正常的吗?区块链公司是否有必要将币价保持在一个稳定的区间内以维护投资者利益?

是的,现在出现了一种新的趋势——稳定币、证券币以及由真实资产担保的通证。

8. 能否向中国读者介绍一下,您是怎么一步步成为区块链行业的头部玩家的?

我曾受邀成为一个项目的顾问并成功将其提升到了一个国际化水平,用我的经验来帮他们准备产品以符合国际标准。我帮助他们,让他们的项目成功融资3000万美元。打那以后,很多的总监都去问我曾经帮过的那家公司“究竟是何方神圣对你们施以援手?”他们也很老实的回答:“Nikolay Shkilev”,后来世界上越来越多的项目都开始来找我寻求帮助,他们也开始把我推荐给别人,结果我就成为了不同国家的评级平台的“区块链专家”,更不用说我还被邀请去参加很多大型峰会和活动进行演讲了。

9. 最近有媒体报道称,EOS上的dapp有一半都是博彩类dapp,请问您如何看待博彩类DAPP的应用及市场发展前景?

这个只是在亚洲市场是个大趋势,但是在欧美地区,博彩业发展的却不是很好因为那边的人并不是那么沉迷博彩,这是事实。

10.请问俄罗斯民众如何看待ICO与数字货币呢?就您的观察来看,愿意投资的民众多吗?

你可能知道很多大项目的背后都有俄罗斯人的影子,这些大项目融到了很多资金。比如Telegram(电报),这个项目就融资了18亿美元,而Telegram只是这些项目的其中之一。

但是数字加密货币市场的参与度还远未达到饱和,很多人还是不怎么了解区块链以及如何使用数字加密货币。因此在圣彼得堡举办欧洲最大的的峰会的时候,我会以演讲者的身份告诉大家如何投资数字加密货币和ICO、区块链以及其好处。我确信数字加密货币的参与者的人数还会增长。

11. 俄罗斯对于区块链监管的态度怎么样?会对你们的日常经营造成影响吗?

所有人都终将拥抱区块链,这只是时间的问题。我早就开始在我的很多项目组应用区块链的技术了。

12.在彭博社发文后,USDT暴跌。我观察到中国的几家大型交易所在此后都上线了其他的稳定币。请问您对于USDT的看法是怎么样的?您认为USDT能够在这场稳定币的大战中最终胜出吗?如果不是,那么您最看好哪一种稳定币呢?

过去的四年中,发行了23个稳定币,大部分都在2018年发行的。还有34种在开发中,但是根据媒体上评论的数量来看,接下来还会有50种稳定币要发行。

大规模发行新稳定币会让更多好的稳定币占领泰达币的市场份额。同样的,稳定币的热度在不断地增长会从传统数字加密货币中抢走一部分市场份额,降低他们的资本化程度。

另一方面,稳定币的蓬勃发展可以短期让以太坊涨起来,毕竟60%的公司用的都是这个平台。

13.能否透露一下您最欣赏的企业家是谁?为什么?

杰夫·贝索斯。亚马逊的CEO和创始人

回顾他的历程,他吃那个一间小办公室开始买书,后来发展成世界上最大的公司之一,令人赞叹。

我也非常非常赞叹你们国家的马云。当我看到他以前找工作四处碰壁,被认为是个失败者,而现在成为世界认可的巨头公司的创始人的时候,我就十分的尊敬他。他的成功在俄国也很值得人们尊敬。

14. 在您看来,俄罗斯企业界对区块链的整体接受态度如何?

我认为中俄两国可以携手成为世界上最大的区块链以及数字加密货币领域的巨头。我们两国都有非常大的潜力。

15. 非常感谢您接受我们的采访。采访快结束了,您有什么话想跟中国的粉丝说的吗?

也非常感谢你。一般我会选择拒绝接受别人的访谈因为我很忙,但是你说这是为了兄弟般的中国人民,那我可无法拒绝了。

借着这次机会,我想告诉大家,中俄两国拥有世界上最聪明的人才,我们跟你们在这方面有最多的往来,尤其是考虑到我们国家现在还被经济制裁,国外的媒体还在对我们进行各种负面宣传。我们应该团结一起,相互扶持。我们团结在一起将无人能敌、区块链和数字产业是最好的方式。

我在此对所有中国人民致以最崇高的敬意,感谢所有人抽出宝贵的时间阅读本次访谈。

任何有实力的投资者以及有潜力的项目我都欢迎他们来跟我合作,跟我对话的大门永远为他们打开。

英文:


1. Can you please tell us your current job and which fields blockchain can apply that you are concerned the most?
Firstly, I am a businessperson with 20 years of experience of owning different types of businesses, ranging from medicine and logistics to IT technologies. In parallel, I work as a mentor, advisor to help tens of projects worldwide in the area of blockchain, ICO and STO. I receive hundreds of offers every day, but I try to select only the most perspective projects where a strong team and the operating product are present, not just the idea and a website.
2. When were you engaged in blockchain? How did you feel?
I began studying blockchain several years ago; it was something completely new to me, something novel and interesting. I understood that it was the future of our time, just like the Internet. 25-30 years ago, the Internet was neither understood nor accepted, and the ones who refused to use it have lost their businesses. We are currently witnessing an evolution in the form of blockchain. Yes, so far, it is at its initial level, but this tendency cannot be stopped anymore while blockchain violently develops. Whoever masters this market quicker will become rich, and then your own children will tell legends of such people
3. We learned that you are the top 3 ICObench expert and as a professional ICO advisor, can you share your experience of how to identify whether a project is worth investing?

A lot of my friends and followers often ask me – how to invest into ICO and competently choose projects?
I could speak about it for hours, but I'll try to keep it brief. When you want to invest into an ICO, you need to look at the following:
Attentively research the project's team. Do they have enough experience to reach certain goals? Are there an international or a local team? They must have LinkedIn profiles on their website, to let people and you look at their history and experience.

Also pay attention to advisors and their experience with successful ICOs as well. It's not as hard as it sounds. All you have to do is go to ICObench.com. The biggest rating platform:

Click on to “EXPERTS ACTIVE”

Find the expert there:

Click on their profile to see their ICO Success Score (rating of successful ICOs) - it'll be to the right of the profile:

Also by clicking on an advisor you can find out their rating among other experts. #1 or #74, for instance

Check the website to see if it was just quickly thrown together, or made with passion and bright ideas in mind.
Look through the White Paper. It shouldn't have less than 20-25 pages. More about it later.

It would be best for the project to have its MVP ready. If it's ready, then the chances of the project to skyrocket will go up fast.

Look at the project's community, number of people in social networks and etc., it's PR, how many and what conferences founders attend to. There should be maximum transparency. You should see the team - it shouldn't be hiding behind a website.
Even a good project has a possibility to not gain enough money, and that's why experienced investors always put their funds into several projects, so as to secure themselves.
4. As we learn that you assisted many blockchain startups, can you share your valuable suggestions for those startups that plan to launch ICOs?

Nowadays it isn't enough to make a beautiful website and promise to do something in the future. Now, to become a successful project and receive necessary investments, it is important to:

1: show the MVP (product, prototype)

2: have a big marketing budget and be in numerous media

3: go to various events

4: have agreements with exchanges

5: show ROI to investors
6: have maximum transparency

7: have a legally protected product

8: have a strong, “organic” community without any bots…
9: have a powerful team and advisors

10: meet with potential investors face to face

11: have a good WP (with clear financial model).

Generally there is an evolution, and investors consider all ICOs as a serious business projects that by now follow all these criteria. If you want to carry out a successful ICO, you should remember all of this. If you don't have something or you are going to hide behind your computer, your chances of carrying out a successful ICO are nearly equal to zero, even if your idea is fantastic. Now reality interests everyone, not imagination.

And, in my humble opinion, from now on and for whole 2019 there will be a new tendency:

Asset Backed Tokens

Security Token Offers (STO)

With full KYC verification and with anti-money laundering system (AML)

5. The operation, promotion and user behavior analysis are quite different from traditional Internet industry. We learn that you are the top expert in marketing, can you share some of your marketing experience to us?

80% of ICOs fail due to incorrectly built marketing strategy. How to avoid it?
First of all, check whether you are ready to start paid promotion activities. My checklist is as follows:
Beautiful Landing page with comprehensive information. It’s the first thing a potential investor sees.
Completed, coordinated and translated into English White Paper as I told before.
One-page – main aspects of the project and ICO
A complete list of social networks with live accounts, posts and news. Tip: after registering in one, don’t use bots – they never work.
Smart Bounty program for reposts, likes etc.
Do NOT start with airdrop activity, it can negatively affect the value of your token in the future.

Build a large and solid community around the project. In many languages
Get listed on ICO rating platforms. It splits into two parts: free listing and the purchase of premium packages on several websites with the most outstanding traffic.
Run an e-mail newsletter with the help of an agency.

Start a PR campaign with an attempt to promote your press release into all crypto-media and specialized websites.
Negotiate with YouTube influencers for a review. A good video review promotes tokens far more efficiently than other advertising media.

Build a community in Asia and Europe. Because Residents of Russia, China, Korea and Japan invest most in ICOs
Roadshow: take part in conferences where you can present your ICO directly to investors.

Visit Private Investors Dinners and events with family offices. Often these events help projects to close softcap and hardcap.

My practice shows that if you act in this order, your ICO will succeed.
And, remember, try to have a ready MVP at the start of your ICO.
Projects that try to raise funds without presenting any visual and interactive interface usually fail.
6. Many blockchain startups seek for investment. According to your experience, how to avoid Operating Risk by setting a secure and reliable shareholding Structure for a blockchain startup?
Actually, it is a difficult question, and for this purpose, strong experts are invited. Those who can competently do tokenomics of a project to secure it and at the same time make it interesting for investors.
7. The cash settlement of many blockchain startups are made by cryptocurrency, however, the price of cryptocurrency fluctuates frequently. Is the fluctuation normal? How do blockchain startups look at it in your opinions? Is it necessary for blockchain startups to make the price stable in order to protect the right of the investors?
Yes, there is a new tendency now - stable coins, security tokens and tokens which are protected by real assets (Asset-Backed Tokens)
Can you share your experience that how did you become the top player in blockchain area gradually?
I was invited by one project to become their mentor and to bring the it to an international level, to prepare their product for international standards as I have big business experience. I helped them, and the project received more than 30 million dollars of investments. After that, directors began asking that company "Who helped you?" and they answered honestly - "Nikolay Shkilev", and since then, more and more projects from around the world started asking for help. Then they began recommending me to others, and as a result, I became appreciated as an expert in practically every country and rating platform, not to mention being invited as a speaker to all the biggest summits and conferences
9. It is reported that half of dApp that based on EOS are gambling dApp. May I have your opinion about the future of gambling dApp?
It is relevant for the Asian market and is also a big trend there, but in Europe and the USA this industry doesn’t develop well, because people there are less keen on playing games. It is a fact
10. How Russian people look at cryptocurrency? According to your observation, are people willing to invest in cryptocurrency?
As you may know, there are Russians behind many large projects, and these projects raise a lot of money. Telegram, for example. This project has collected 1,8 billion dollars, and it is one of many.
However, the degree of involvement into cryptocurrency is still very far from its maximum, as many people still poorly understand what blockchain is and how to use cryptocurrency. Therefore, at the biggest conference in Europe, which will be held in St. Petersburg, I will tell our people, as a speaker, how to invest into cryptocurrency, ICO, about blockchain and its benefits. I am sure that the number of people involved will only grow
11. What’s the altitude towards blockchain for the regulators? Is that going to affect your business?
Everyone will go over to blockchain. It is only a matter of time. I already began using blockchain and its abilities in many of my projects
12. USDT plunged at the news of the Bloomberg. I noticed that big exchanges in China listed other stable coin after that. May I have your opinion about USDT? Do you think USDT can win the battle of stable coin? If not, what kind of stable coin do you think is optimistic?
Over the last four years, 23 stable coins have been created; most of them have appeared in 2018. 34 more cryptocurrencies are in their starting stage, but judging by numerous statements made in the media, we could see 50 new stable coins in the following year.
Mass creation of new, more and more perfect stable coins will surely cause loss of market share of Tether. Similarly, the growth of popularity of stable tokens can take away a part of demand from classical cryptocurrencies, having reduced their capitalization.
On the other hand, the boom of stable coins can promote a short-term increase in the demand for Ethereum, since 60% of companies use this platform.
13. Can you tell us who is entrepreneur you like the best? Why?
Jeff Bezos. CEO and founder AMAZON.
Read his history - he began with a small office, selling books and later has made one of the largest companies in the World. It deserves appreciation.
I was also strongly impressed by your compatriot Jack Ma (Alibaba). It is fantastic. When I watched his video about him not being hired anywhere, considered a loser, and now he has made a giant that is recognized all around the world and is very strongly respected in Russia
14. In your opinions, what’s the altitude of Russian when they embrace the blockchain?
I think that Russia can become the largest country together with China in the field of blockchain and cryptocurrencies. Our countries possess huge potential
15. I appreciate your kindness of accepting the interview. Do you have something to say to our Chinese audiences?

Many thanks to you, too. Usually, I refuse to give an interview to someone as there simply isn’t enough time, but when you told me that it was for brotherly people of China, I couldn’t say no.

Using this opportunity, I want to say that Russia and China have the most talented people in the world, and we have to be number one with you in this industry, especially considering the fact that our countries are being pressed economically now, sanctions are being applied, and others write badly about us abroad. We have to unite and make use of each other’s experience. Together, no one would defeat us. And blockchain and crypto currency are the best way out.

Huge respect and low bow to all Chinese people, and thank you to all who have spent their precious time for reading this interview.

All strong investors and perspective projects I invite for cooperation. I am always open to dialogue.



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