读币看世界第十八期:专访ETBOX联合创始人David
读币网·2018-12-14 15:56:37

传播知识,收获成长。不知不觉间,读币看世界栏目已经进展到了第十八期。读币看世界作为全球第一档,同时也是中国第一档,由海外区块链行业专家为中国投资者传授行业知识的节目,自上线之初就受到了全球众多读者的欢迎。在熊市的环境下,做实事尤其不易。但我们仍然坚持,目的就是为了帮助大家在区块链世界里拓展视野、收获财富。

在前几期节目举办后,有读者向我们反映,希望我们在邀请海外专家的同时,也邀请一些国内区块链行业的资深人士参与。读币网工作人员了解到大家的意见后,决定从今后开始,不定时地邀请大家一些国内企业家与大家见面。我们不会改变以海外为主的主题,但同时,我们也会兼顾读者朋友的意见。毕竟读者才是媒体生存的根本。

本期读币看世界栏目,我们邀请了ETBOX联合创始人David做客我们栏目。

以下为David先生的简历: ETBOX联合创始人,前IBM顶级程序员,负责IBMCLS集团联合推出的CLSNet项目,CLSNet是基于网络链的支付网络服务。此外,该服务由Linux FoundationHyperledger Fabric区块链框架提供支持。美国银行(Bank of America)、中国银行(Bank of China)、三菱东京UFJ银行(Bank of Tokyo-Mitsubishi UFJ)、花旗银行(Citibank)、高盛(Goldman Sachs)、摩根大通(JPMorgan Chase)和摩根士丹利(Morgan Stanley)都加入了该项目。

访谈内容

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1、请您介绍一下您目前的工作,为什么您选择了这份工作?

现在我是一名增长黑客,营销专家以及投资者关系经理。

之所以选择这份工作是因为这份工作很棒,区块链世界深深地吸引了我,这份工作也很潮。

2、请您介绍一下您目前的企业吧

我现在是超过60家项目的顾问,他们中的大多数都已经到了软顶,其他的则到了硬顶,他们都对融资成果感到满意。

3、您是什么时候开始了解区块链并从事它的?

很久以前我就已经开始从事营销的工作了,应该超过20年了。五年前我才了解到区块链行业。

4、您觉得区块链是如何吸引您的?

区块链的技术和特性是它主要的吸引力、应用和优势,区块链适用于全球各个行业的市场。去中心化特征就是这一切的拥护者,因此我是去中心化的信仰者。

5、我们了解到您是知名区块链专家,作为一名专业的ICO顾问,您能否跟大家分享一下您对怎样鉴别一个ICO是否值得投资的经验。

在大多数情况下,不同的区块链公司都希望能实现他们的好主意,但是这任然要取决于项目的时间安排以及特定项目的相关性。其他有价值的地方我会考虑该项目的未来发展以及其白皮书包含的业务模型、团队的配置,成员的经验,项目的透明性、适用的条款条件,以及最重要的就是可测量性。

6、许多家区块链初创公司在创立之初获得了您的大力协助,请问您对区块链的初创公司的创始人们上有什么宝贵的建议?您如何劝说他们在触手可及的财富面前保持冷静?

我通常都尽力扩大他们项目目前的规模并向他们指出还需要做的工作。我着眼于区块链的发展成长,以便能在一个不同经济体系的不同行业里发挥作用。因为我很快会给他们指出他们下一个需要着手的项目,因此我会说服他们保持冷静,专注于他们目前的项目。

7、在您的观察中,什么样风格的CEO在区块链行业成功的可能性更大,是技术型的还是商业型的?

这是个很棘手的问题,但是我个人更倾向于以市场为导向的CEO。以技术为导向的CEO可能会做出很有市场价值但是却不知道如何正确营销的产品。一个市场导向的CEO是可以灵活的运用各种营销策略的。

8、可否请您谈一下,现在区块链市场最需要哪方面的助力,发展方向是什么?

区块链领域仍旧需要更多尖端科技来提高平台的可扩展性。区块链未来的应用目前已经显现。区块链平台目前已经在不同的领域和行业展现了其价值型,尤其在房地产、金融解决方案,对冲基金和投资等。然而这些行业还是需要根据其智能合约以及区块链安全水平的发展来发展。

9、我想问一个关于营销的问题,区块链初创公司该如何成功地营销自己以获取最初的用户?哪些推广方法的用户转化率比较高呢?

总是有很多人在寻找下一个宏伟的想法。大多数的想法通常都是好的想法,只是有一些不是那么好。因此为了增长用户,初创公司应该要学会用一些创造性的营销方法,使用具有创造性的营销策略以及实用性增长方法。关于这点我强烈建议初创公司像专门的营销顾问请教。

10、STO是否是加密货币的未来,它将会对整个行业造成怎样的影响?

STO最近似乎成为了区块链行业以及加密货币行业的潮流。去年这种类似的潮流叫“ICO”。这种外部衍生价值的通证是巨大的投资机会,这种特殊的机会肯定会改变加密货币市场的方向,并使其完全转向不同的方向。由于ICO没有获得跟去年那样的强劲的势头,投资者和市场就把目光转向了STO。

11、几天前,比特大陆和澳洲中本聪Craig Wright进行了一场算力大战,导致比特币跌破了六千美元,许多币种也全线下跌,请问您如何看待这场战争?仅仅因为Craig Wright的一个想法就导致全盘大跌,这是否证明加密货币市场仍然没有成熟?

11月15日的比特币硬分叉其实可以以一个更能使双方同意的方式来解决的。这种分叉是导致比特币恐慌性抛售的主要原因。但是价格暴跌并不意味着市场不成熟,而是意味着市场了解加密货币市场的波动。

12、你对比特币区块大小的争议有什么看法?你怎么看待比特币现在的发展局势?它还有继续上涨的空间吗?

比特币区块的大小可能影响到其完成交易的时间。但是为了提高其所能容纳的数据储存大小、操作的带宽以及CPU的功率,其区块大小正考虑提高。

13、Thomas Piketty在二十一世纪资本论中说,全球的贫富差距正在急速拉大,他呼吁政府采取行动。但是在加密货币市场里,少数玩家握有大量的数字货币似乎是一件极其平常的事情。您认为我们是否有需要纠正这种少数玩家操弄市场的现象,如果有需要,我们又该怎样制止大玩家的价格操纵呢?

区块链为整个世界提供了各种形式的投资机会,这是数字加密货币行业为打破“大佬”和“平民”之间巨大差距而创造的方法之一。

打破这一差距的必要性是保持匿名性。这就是中心化管理员的权利下放。如果大量的数字货币掌握在那几个“大佬”手中,那么市场的功能和控制基本上取决于他们。

区块链平台已经发展得很好,可以以任何形式来抵御价格的操控,不断发展的区块链行业不排斥各种新的操作方法,区块链必须不断的发展。

14、当下意大利区块链的发展处于什么阶段?意大利区块链行业距离普及率高、能迅速衍生出实际落地的项目还需要多长时间?

现在全世界都在开发区块链,最引人瞩目的是意大利的增长量。在九月份的时候,意大利提议加入欧洲的区块链合作组织。

去中心化的应用就是由诸多用户在程序上运行操作一组无需新人的指令的应用程序。dApp的实现就在这里,并承诺了许多特性和优势。

15、最近意大利在赤字和GDP目标上和欧盟产生了分歧,外界评论意大利极有可能脱离欧盟。现在区块链行业是全球追逐的一个热点。您认为一旦意大利脱欧,将会对意大利的区块链政策造成怎样的影响?意大利会不会学习马耳他的政策在区块链监管上采取更加激进的态度以刺激投资?

意大利与欧盟在该领域存在冲突。区块链行业希望能在全球的范围发挥更大的作用。一旦离开欧盟,区块链产业在与欧盟建立贸易协定方面将会受挫,不过这个可以像马耳他学习,建立一个“区块链友好型意大利”来解决这个问题。

Content of interviews

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1.Please tell us your current job and what makes you choose this job? 

Just now My role is growth hacker, marketing expert and investor relationship manager

I choose this beautiful job because I’m very attracted from blockchain and crypto world. It’s very fashionable.

2.And also, please introduce your current venture. 

Just now I’m advising more than 60 projects, most of them are reached soft cap, other hard cap. All of them are satisfied.

3.When did you get to know blockchain and when were you engaged in blockchain?

I’m working on marketing world from a lot of time, more than 20 years and I knew more than 5 years ago blockchain and crypto world.

4.How did it attract your attention to blockchain in your opinion?

The technology and the features it offers was the main attraction. Its application and advantages as it applies to the various industries on the global market. The decentralization feature was the champion of it all as I am a strong believer in the decentralization of systems.

5.We learned that you are a famous blockchain expert and as an expert, can you share your opinions about how to identify whether an ICO project is worth investing or not?

The different blockchain based companies in most cases have great ideas that they were hoping to implement. But it still always comes down to the timing of the project and the relevance of that particular project.  Other worthy features that I would consider are the future development and the business model which would be contained in the white paper, the qualification and experience of the team setup, the level of transparency, the terms and conditions which apply and most importantly the scalability.  

6.You had facilitated the creation of many tech startups. How do you usually persuade them to keep calm when they make great fortunate?

I usually try to broaden the scale at which they view the project with which they are working on and point out that there is more to be done. I am oriented about the development and growth of the blockchain to be able to be useful in many areas of the different industry in an economy. So I am usually quick to point out the next project that should be embarked on and persuade the startups to remain calm and focused on the task.

7.In your opinions, which kind of CEO is more likely to be successful? Is it technology-orientated or marketing-orientated?

This is a tricky question, but I would be leaning towards the marketing oriented CEO. The technology-oriented CEO may create a great piece of tech that has market value but will not know how to market the product properly. Meanwhile, a Marketing oriented CEO with a medium tech could really do exploits with its marketing tactics.

8.Can you tell us what kind of assistance does blockchain field needs most? What is the direction of future development?

The blockchain field still needs more cutting-edge technology for the scalability of the platform. The future use of the blockchain is already manifesting right now. There are different sectors and industries that the blockchain platform has found its usefulness. Example of such industries are the real estates, financial solutions, hedge funds, and investment, etc. these industries would, however, need the blockchain to develop in term of its smart contract system and the security level that is being offered on the blockchain.

9.How to gain its original users for startups and how to promote themselves? How to attract the attention of users?

There are always people looking for the next big idea. Most of the ideas are usually great ideas while some are not that great. So to gain users, the startups have to learn creative ways of marketing their ideas, use creative marketing strategies and growth hacking tactics where applicable. I would also strongly advise the seasoned advice from professionals.

10.Is STO the future of cryptocurrency? How will it affect the market?

The Security token offering seems to be the trend recently in the world of cryptocurrency and blockchain. Last year, this same trend was recorded for the Initial Coin Offering. These externally derived value token are great investment opportunities. This particular trend is certain to shift the direction to which the cryptocurrency market was headed previously to a whole different direction. With the ICOs not gaining the same momentum it had last year, it is obvious that the investors and the general market have turned its eyes to STO.

11.The battle between Craig Wright and Bitmain resulting the slumped. May I have your opinion about it? The price of bitcoin tumbled only because of a thought of Craig Wright, in your opinion, if it means that the market of cryptocurrency is still immature?

The hard-fork of the Bitcoin cryptocurrency on November 15th that caused the split could have gone in a more consensual way. The way the split occurred was the main cause of the panic sales of the bitcoin currency which led to the sudden decline in the price. The tumble of the price does not really mean the market of cryptocurrency is still immature; it means that the market understands the volatility of the cryptocurrency market.

12.May I have your opinions about the dispute block size of bitcoin and the current situation of the development of bitcoin? If the price of bitcoin can rise again?

The block size of the bitcoin cryptocurrency could affect the time with which transactions are completed. But the block size bar is being considered to be raised in anticipation of more sophisticated CPU power, the bandwidth of operation and the storage of data it can accommodate.

On whether the price of bitcoin will rise again, I would say a big yes. This is due to the fact that the Bitcoin has weathered the test of time to be still relevant now, it is also the most famous cryptocurrency in the market right now. The extensive use of the bitcoin will be the main determining factor of the trend it will send in the periods to come.

13.In Capital in the Twenty-First Century, Thomas Piketty writes that the gap between the poor and the rich is broadening and he calls for an immediate action to solve it. But in crypto world, some big player who has a huge amount of cryptocurrency is quite common. Do you think it is necessary to solve it? If necessary, how to stop price manipulation of big players?

The crypto world has offered the whole community the chance at various forms of investment opportunity. That is one of the ways the crypto world is offering to breach these extensive gaps between the richer players and the ‘not so rich’ players.

The necessity to breach this gap is to enable the main aim of cryptocurrency to stand still. That is the decentralization from a central administrator.  If the larger volume of the cryptocurrency is in the hands of a few big players, the functionality and the control of the market will essentially be up to them.

The blockchain platform has been developed so well to repel any form of price manipulation. The continuous development of the blockchain to continue to repel various methods of manipulation must be developed continually.

14.Can you tell us the development situation of blockchain in Italy? How long for practical dApps to be developed?

The blockchain is being developed all over the world. Most noticeable is the amount of development in Italy. Sometimes in September, Italy was proposing to enter into a European blockchain partnership.

The decentralized application is the application which will be run by many users on the application to operate a trustless set of instructions. The realization of dApps is almost here, and it already promises a whole lot of feature and advantages.

15.It is reported that Italy will leave EU. If Italy leaves EU, how will it affect blockchain industry in Italy? Will Italy learn from Malta, building a blockchain-friendly Italy?

Italy has had its area of conflict with the European Union. The blockchain industry hopes to be able to function on a global level. In the event that they leave the European Union, the blockchain industry will suffer some setbacks in term of trade arrangements and agreements with the European Union, but that could be properly taken care of by building and developing a blockchain friendly Italy just like Malta.


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